Marketing & Communications
Exposure therapy is a gold-standard treatment for anxiety and related disorders, often yielding improvements that are fast, large, and lasting. Yet its uptake remains limited due to widespread misconceptions among clinicians, clients, and the public. Misunderstandings about what exposure therapy entails, how it works, and who it helps can create fear, resistance, and stigma that ultimately reduce access to effective care. The Marketing & Communications Working Group aims to change that narrative. Our ultimate goal is that more people experience healing through this powerful therapy intervention.
This working group is focused on increasing the visibility, accessibility, and accurate understanding of exposure therapy through clear, engaging, and evidence-informed messaging. We are particularly invested in addressing persistent myths and misperceptions that interfere with its use in clinical practice and its acceptance by the public. We view this work as essential to advancing the broader goal of increasing access to effective, high-quality exposure-based treatments.
Join us:
We welcome clinicians, researchers, trainees, designers, writers, and anyone passionate about improving access to effective treatment to join us. Whether you're a seasoned communicator or simply committed to helping others better understand exposure therapy, there’s a role for you in this group.
Goals
The overarching goals of this working group are to:
1
Promote awareness and understanding of exposure therapy among clinicians, clients, and the public
2
Address and correct common misconceptions about exposure therapy that interfere with its acceptance and implementation.
3
Support dissemination of accurate, compelling, and user-friendly educational content across multiple platforms (e.g., social media, websites, print materials, videos).
Aims
Our specific aims include:
01.
Core Messaging Frameworks
Developing core messaging frameworks that reflect best practices and current science in exposure therapy.
02.
Communication Tools & Resources
Creating communication tools and resources (e.g., infographics, fact sheets, explainer videos) to support clinician and public education.
03.
Aligning Messaging Efforts
Partnering with other Exposure Therapy Consortium (ETC) working groups to align messaging efforts with ongoing training, implementation, and quality improvement initiatives.
04.
Diverse Audiences
Engaging diverse audiences—including clinicians across disciplines, health systems, advocacy groups, and individuals seeking treatment—in conversations that foster enthusiasm for exposure-based interventions.
