Marketing & Communications
Develops strategic communication, dissemination, outreach, and engagement initiatives that improve awareness, understanding, and adoption of exposure therapy.
Mission & Purpose
The Marketing & Communications Working Group advances the delivery of exposure therapy by developing, evaluating, and disseminating innovative communication strategies, dissemination resources, and public engagement initiatives. The Working Group serves as a collaborative community of expertise dedicated to improving how exposure therapy is communicated to clinicians, patients, healthcare organizations, policymakers, and the broader public.
By fostering innovation in communication, dissemination, and outreach, the Working Group develops practical resources and collaborative initiatives that improve understanding, acceptance, implementation, and adoption of exposure therapy across diverse audiences.
Goals
1
Advance strategic communication and dissemination
Develop innovative communication strategies and dissemination resources that improve awareness, understanding, and adoption of exposure therapy among diverse stakeholder groups.
2
Promote public engagement and outreach
Develop initiatives that communicate the value of exposure therapy to patients, families, clinicians, healthcare organizations, policymakers, and community partners.
3
Build shared communication infrastructure
Develop communication resources, messaging frameworks, dissemination tools, and outreach initiatives that can be leveraged across ETC clinical initiatives and the broader exposure therapy community.
Examples of Activities
Examples of activities include:
Developing communication strategies that increase awareness and understanding of exposure therapy.
Creating patient-, clinician-, and public-facing educational and dissemination resources.
Developing messaging frameworks and communication materials that promote accurate understanding of exposure therapy.
Supporting dissemination of ETC clinical initiatives through digital media, conferences, and outreach activities.
Developing communication approaches that improve stakeholder engagement and broaden the reach of exposure therapy resources.
Collaborating with other ETC Working Groups to ensure communication strategies reflect advances in education, implementation, treatment monitoring, and stakeholder engagement.
Current Initiatives
Strategic Summit to Rebrand Exposure Therapy: New Paths for Dissemination and Marketing
Exposure therapy is one of the most effective psychological interventions available, yet it remains widely misunderstood, underutilized, and inconsistently implemented. This initiative brings together clinicians, researchers, educators, communication experts, and other stakeholders to rethink how exposure therapy is communicated to practitioners, patients, healthcare organizations, and the broader public.
The Strategic Summit serves as a collaborative forum to develop innovative approaches to communication, dissemination, and stakeholder engagement that can improve understanding, acceptance, and adoption of exposure therapy. Insights generated through the summit will inform future ETC initiatives aimed at strengthening public messaging, educational resources, and dissemination strategies that support broader implementation of high-quality exposure therapy.
Members & Leadership
Get Involved
The ETC welcomes clinicians, researchers, educators, communication specialists, implementation professionals, and others interested in improving communication, dissemination, and public engagement related to exposure therapy.
To learn more about this Working Group or inquire about future membership opportunities, please contact: Keith Cox, PhD at kcox2@unca.edu